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Design Lines & BGM Creative Group Win An ADDY Award!

On February 26, 2010 at the Marbles Kids Museum in Downtown Raleigh, BGM Creative Group accepted a bronze Addy Award from the local American Advertising Federation (AAF) Raleigh-Durham chapter, for their efforts on the award winning interior design firm, Design Lines Ltd. website.

The ADDY Awards are “the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.”

The partnership with BGM Creative Group started almost a year ago. We knew our website and blog needed a face lift and after the initial meeting we immediately knew BGM Creative Group was a great fit for Design Lines. Judy Pickett owner of Design Lines says, “With very little input from us, Bryan was able to nail it from the start. He knew exactly what we needed even though we didn’t know it.”  Our original thought was to create a site that was fresh and timeless while also giving the viewer an unforgettable experience.

At the beginning of the process we gave suggestions of websites we loved and also ones we terribly disliked. Hilaire, the Communications Director at Design Lines and Bryan, the Executive Creative Director at BGM Creative Group, continuously went back and forth on the communication matrix and strategies. The creative direction Bryan gave was superb. Judy and the rest of the team was there every step of the way giving feedback and offering perspective.

We are thrilled to be a part of this wonderful success and cannot say enough about what the site has done for the success of the firm.

We only hope that you continue to visit our website and stay a little while. Better yet subscribe to our blog, so every time we post you will get an email right in your inbox. See you can get hooked to Design Lines!

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