Tag Archives: Los Angles

Guest Blogger Series: Ginna from 27Ground

The Design Lines team first met Ginna; the Founder of 27Ground back in 2010. We immediately were drawn to Ginna’s beautiful rug collections and her enthusiastic entrepreneur business sense.

Ginna founded 27Ground in February 2010, after visiting rug factories in Nepal and India. It is through these trips and adventures of discovery that she realized rugs are truly pieces of artwork. Her collection ranges from eco-friendly to transitional rugs. These are some of our favorites from her collection.

While she is based out of Los Angeles she is not a stranger to the East Coast. Being a native to North Carolina, Ginna is extremely aware of the varying aesthetics apparent across the country. To her, business is about making strategic partnerships and creating connections with interior designers across the country. “When I saw the Design Lines website, I knew I had to work with you guys, I fell in love,” says Ginna. We couldn’t agree more!


 With established partnerships like the Desousa Hughes Showroom in San Francisco and sales reps already in Texas and New Jersey, Ginna is definitely on her way to bringing 27Ground to the national level. Look into these national press mentions- gorgeous!

Yet, one thing that caught the team’s attention is that amidst all these rugs, Ginna has another passion; which is quickly visible on her website, her support for Jamie Oliver’s Food Revolution.

Ginna has a strong belief in sustainability and providing children with the proper nutrient enriched foods. “If I can use my business as a vehicle to promote a cause like the Food Revolution then I know I am doing something good.”  We couldn’t agree more.

We thoroughly have enjoyed getting to know Ginna and can’t wait for more opportunities to collaborate.

Award Winning Interior Design | Raleigh, NC